LIRNEasia at International Communication Association Conference
| 22/05/2008 | to | 26/05/2008 |
[22-26 May 2008] Rohan Samarajiva, Executive Director of LIRNEasia, will present a paper based on LIRNEasia’s study on the gendered aspects of telecommunications use in emerging Asia, entitled, ‘Who’s Got the Phone? The Gendered Use of Telephones at the Bottom of the Pyramid‘ at the 58th Annual Conference of the International Communication Association, “Communicating for Social Impact“, to be held at Le Centre Sheraton Hotel, Montreal, Quebec, Canada.
Click here to go to the conference website.
Click here to download the paper, Who’s Got the Phone? The Gendered Use of Telephones at the Bottom of the Pyramid.
Click here to download the .ppt presentation slides.
Abstract
‘Much has been said about women’s access to and use of the telephone. Many studies conclude that a significant gender divide in access exists particularly in developing countries. Women are also said to use telephones in a different manner from men -making and receiving more calls, spending more time on calls, and using telephones primarily for ‘relationship maintenance’ purposes, while men make fewer calls, shorter calls and use telephones primarily for instrumental purposes. However, much of this research on usage patterns is based on small-sample studies in affluent developed countries. The article provides evidence that a significant gender divide in access to telephones exists in Pakistan and India , to a lesser extent in Sri Lanka , but is generally absent in the Philippines and Thailand . This article also challenges some of the findings of studies which claim that women’s and men’s use is fundamentally different, shedding light on women’s access to and use of telecom services at the bottom of the pyramid (BOP) in five Emerging Asian markets. The article is based on an 8,600+ sample study of telephone users in Pakistan, India, Sri Lanka, the Philippines and Thailand, focusing on the BOP, but also looking at the ‘middle and top’ of the pyramid to ascertain whether these findings are unique to the BOP or not. ‘
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