Critical Mass - Nielsen Report
Nielsen Mobile has just released its report: Critical Mass: The Worldwide State of the Mobile Web, which asserts that “mobile internet reached a critical mass this year” with the US, UK and Italy as leaders in mobile internet penetration. Only 3.4% of Philippines subscribers use the mobile internet each month, 3% for Singapore, 2.6% for Brazil, 1.8% for India and 1.1% for Indonesia. The US has 15.6% mobile internet penetration which translates into 40 million active users. However, the study notes that due to bundling and other factors there are “95 million US mobile users who subscribed to the service but do not necessarily use it.” The report notes that there is a consistent male bias in use (averaged across countries surveyed at 56% male users and 44% female). The top web categories and web channels are also identified.
Click here to download the Nielsen report (pdf).
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